Ulta + ChatGPT

I led product design for an experimental ChatGPT plugin that let users build personalized beauty bundles through natural language, moving product discovery from "What should I search for?" to "What am I trying to achieve?" The core challenge wasn't designing another shopping interface. It was orchestrating a multi-product purchase in a platform we didn't control, where conversation replaced navigation entirely.

This plugin is currently in finalization. Full case study coming soon. Here's what to expect:

✓ The Design Problem

✓ Design Strategy: The Bundle as a Commerce Abstraction

✓ Key Design Decisions

✓ The Work Beyond Screens

✓ Outcome & Next Steps