Systems‑minded product designer focused on complex web and app experiences. I combine visual craft, customer empathy, and systems thinking to create experiences that feel clear, cohesive, and human. My background spans graphic design, art direction, UX/UI, and design systems, giving me a practical, multidisciplinary lens for shaping products from early ideas through polished execution.

Design Strategy, Design Operations, Design-to-Development Collaboration, Cross-Functional Leadership, Research Synthesis, Product Design, Design Systems, Systems Thinking, UX/UI Design, E-commerce Experience Design, Scalable UX, Information Architecture, Interaction Design, User Flows, Wireframing, Prototyping, Component Libraries, Pattern Libraries, Design Documentation, UI Consistency, Visual Design Systems, Visual Design, Mobile & Responsive Design, Accessibility Collaboration, Experimentation Support, Figma, Stakeholder Communication

Ulta Beauty, Product Designer
April 2022 – Present

Design customer-facing digital experiences across Ulta Beauty’s web and app ecosystem, translating business goals, user needs, and technical constraints into clear, scalable product solutions.

Lead and contribute to end-to-end product design work across shopping, account, and merchandising-related experiences, from early concepts and user flows through high-fidelity UI and handoff.

Partner closely with product managers, engineers, UX researchers, accessibility stakeholders, and content partners throughout discovery, definition, design, and delivery.

Contribute to initiatives related to repeat-purchase behavior, bundle and value-set concepts, and broader e-commerce journey improvements.

Present work in critiques, stakeholder reviews, and large cross-functional forums, communicating rationale, tradeoffs, and recommendations with clarity.

Balance immediate product needs with longer-term experience quality, consistency, and scalability.

Support stronger team alignment and execution through Figma-based collaboration, documentation, and iterative refinement.

Bring a systems-minded approach to product work, helping align new solutions with reusable patterns and more cohesive UX across the platform.

Ulta Beauty, Systems Designer / Product Designer
April 2022 – Present

Design customer-facing digital experiences across Ulta Beauty’s web and app ecosystem, translating business goals, user needs, and technical constraints into clear, scalable product solutions.

Lead and contribute to end-to-end product design work across shopping, account, and merchandising-related experiences, from early concepts and user flows through high-fidelity UI and handoff.

Partner closely with product managers, engineers, UX researchers, accessibility stakeholders, and content partners throughout discovery, definition, design, and delivery.

Contribute to initiatives related to repeat-purchase behavior, bundle and value-set concepts, and broader e-commerce journey improvements.

Present work in critiques, stakeholder reviews, and large cross-functional forums, communicating rationale, tradeoffs, and recommendations with clarity.

Balance immediate product needs with longer-term experience quality, consistency, and scalability.

Support stronger team alignment and execution through Figma-based collaboration, documentation, and iterative refinement.

Bring a systems-minded approach to product work, helping align new solutions with reusable patterns and more cohesive UX across the platform.

Freelance Product Designer & Art Director
August 2017 - Present

Design websites, digital products, e-commerce experiences, and brand touchpoints for consumer and lifestyle clients from concept through launch.
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Conduct and synthesize user interviews, stakeholder input, and business needs to inform structure, flows, content, and interface decisions.
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Create user flows, wireframes, prototypes, and polished final UI for websites and digital experiences.
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Collaborate with clients and cross-functional partners including developers, writers, marketers, photographers, and creative leads.
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Present work and defend design decisions using customer-centered, strategic, and brand-based rationale.
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Establish brand and visual guidelines across websites, campaigns, email, social, and marketing ecosystems.
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Lead art direction for campaigns, including mood boards, creative concepting, photoshoot planning, and asset oversight.
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Selected Clients: The Outset, Ace & Jig, Boot Barn, Helena Quinn, Skylar, Bon Parfumeur, Drew House, Freshly Picked, and more.

The Honest Company, Senior Designer
October 2015 - August 2017

Designed digital shopping experiences that aligned customer needs, merchandising goals, and brand standards for Honest Company and Honest Beauty.

Created polished, on-brand user experiences that supported engagement and revenue goals.

Helped establish digital design guidelines for Honest Beauty.

Partnered with developers, UX teams, project managers, and executive stakeholders on new experiences and interaction design.

Served as a liaison across digital, print, and retail teams to maintain consistency across channels.

Presented and defended design concepts and deliverables to peers and leadership.

Michael Stars, Senior Designer
August 2013 - October 2015

Led seasonal campaign design across digital, print, retail, and wholesale channels.

Created landing pages, emails, retail visuals, catalogs, and campaign collateral in collaboration with e-commerce, social, PR, and retail teams.

Managed multiple concurrent projects in a fast-paced environment while overseeing freelance support.

Maintained cohesive storytelling and visual consistency across customer touchpoints.

Oversaw production and vendor coordination for large-scale campaign materials and retail displays.

Wet Seal, Digital Designer
April 2012 - August 2013

Designed digital assets across email, social, promotions, and web for a high-volume retail environment.

Designed and coded emails and landing pages.

Maintained the visual presentation of wetseal.com to support promotions and bi-weekly product launches.

Collaborated with UX designers and developers on redesign efforts for product detail pages and checkout flows.

Contributed to CMS transition efforts and the introduction of responsive design.

Three Dots, Graphic Designer
January 2011 - April 2012

Designed print and digital materials including lookbooks, press kits, in-store displays, emails, and landing pages.

Worked with external vendors and printers to oversee production quality.

Supported seasonal concept development and lifestyle photography direction.

PRVCY Premium Denim, Graphic Designer
June 2009 - September 2010

Designed landing pages, emails, paid media, print marketing materials, and editorial advertisements.

Supported campaign creative direction through styling, location scouting, and photography assistance.

The Art Institute, BFA Graphic Design