Systems‑minded product designer focused on complex web and app experiences. I combine visual craft, customer empathy, and systems thinking to create experiences that feel clear, cohesive, and human. My background spans graphic design, art direction, UX/UI, and design systems, giving me a practical, multidisciplinary lens for shaping products from early ideas through polished execution.

Design Strategy, Design Operations, Design-to-Development Collaboration, Cross-Functional Leadership, Research Synthesis, Product Design, Design Systems, Systems Thinking, UX/UI Design, E-commerce Experience Design, Scalable UX, Information Architecture, Interaction Design, User Flows, Wireframing, Prototyping, Component Libraries, Pattern Libraries, Design Documentation, UI Consistency, Visual Design Systems, Visual Design, Mobile & Responsive Design, Accessibility Collaboration, Experimentation Support, Figma, Stakeholder Communication

Senior Product Designer, Design Lead for Accounts
January 2025 – Present

Lead design for the Accounts experience across web, iOS, and Android. The scope of work includes wishlists, order history, loyalty, subscriptions, and personalization features, all while partnering with product, engineering, research, accessibility, and content.

Designed and introduced wishlists to Ulta Beauty accounts, one of Ulta’s most visited app pages, used by tens of millions of signed‑in members and influencing a large share of orders. Wishlists resulted in 60K+ new lists created within the first month, helping customers organize favorites, share and plan purchases.
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Drove evidence-based scoping for repeat-purchase work in Account: questioned initial scope of work, co-led research with UXR team that reset business assumptions, created alternative design solutions and placements, and pitched research-backed recommendations to leadership teams.
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Designed across shopping, account, and merchandising experiences, including repeat-purchase, bundle, and value-set concepts.
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Designed Ulta Beauty’s shopping experience inside ChatGPT, a conversational surface with no native navigation and limited platform control. Set the governing principle (intent to a customizable bundle in minutes, then a clean hand-off to Ulta.com) and prioritized failure recovery where confusion breaks trust.

Ulta Beauty, Systems Designer / Product Designer
April 2022 – January 2025

Implemented the newest brand guideline standards and atomic design system to account, bag and checkout experience flows across Ulta web.
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Joined the design system team, Palette, to rebuild Ulta’s core UI library in Figma during the move off Sketch, with collaboration and guidance from Big Medium and Figma.
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Evolved Ulta’s cross‑platform design system, standardizing core components and patterns used across shopping, account, and merchandising journeys.
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Proposed and managed a dedicated Account, Bag & Checkout library. Aligned designers, managers, product design directors, and engineering on the risk, then owned the library.
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Consolidated duplicate components across web, iOS, and Android. Encoded surface’s rules into component structures so invalid states could not be built. Wrote documentation for design and development teams. Documentation included technical specs and sample use cases that existed on Figma and ZeroHeight.
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Defined a channel-first naming convention built to coexist with the phased Palette 2.0 rollout, plus a shared tier for components that crossed surface boundaries. Ensured WCAG compliance for every component.

Freelance Product Designer & Art Director
August 2017 - Present

Design websites, digital products, e-commerce experiences, and brand touchpoints for consumer and lifestyle clients from concept through launch.
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Conduct and synthesize user interviews, stakeholder input, and business needs to inform structure, flows, content, and interface decisions.
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Create user flows, wireframes, prototypes, and polished final UI for websites and digital experiences.
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Collaborate with clients and cross-functional partners including developers, writers, marketers, photographers, and creative leads.
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Present work and defend design decisions using customer-centered, strategic, and brand-based rationale.
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Establish brand and visual guidelines across websites, campaigns, email, social, and marketing ecosystems.
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Lead art direction for campaigns, including mood boards, creative concepting, photoshoot planning, and asset oversight.
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Selected Clients: The Outset, Ace & Jig, Boot Barn, Helena Quinn, Skylar, Bon Parfumeur, Drew House, Freshly Picked, and more.

The Honest Company, Senior Designer
October 2015 - August 2017

Designed digital shopping experiences that aligned customer needs, merchandising goals, and brand standards for Honest Company and Honest Beauty.

Created polished, on-brand user experiences that supported engagement and revenue goals.

Helped establish digital design guidelines for Honest Beauty.

Partnered with developers, UX teams, project managers, and executive stakeholders on new experiences and interaction design.

Served as a liaison across digital, print, and retail teams to maintain consistency across channels.

Presented and defended design concepts and deliverables to peers and leadership.

Michael Stars, Senior Designer
August 2013 - October 2015

Led seasonal campaign design across digital, print, retail, and wholesale channels.

Created landing pages, emails, retail visuals, catalogs, and campaign collateral in collaboration with e-commerce, social, PR, and retail teams.

Managed multiple concurrent projects in a fast-paced environment while overseeing freelance support.

Maintained cohesive storytelling and visual consistency across customer touchpoints.

Oversaw production and vendor coordination for large-scale campaign materials and retail displays.

Wet Seal, Digital Designer
April 2012 - August 2013

Designed digital assets across email, social, promotions, and web for a high-volume retail environment.

Designed and coded emails and landing pages.

Maintained the visual presentation of wetseal.com to support promotions and bi-weekly product launches.

Collaborated with UX designers and developers on redesign efforts for product detail pages and checkout flows.

Contributed to CMS transition efforts and the introduction of responsive design.

Three Dots, Graphic Designer
January 2011 - April 2012

Designed print and digital materials including lookbooks, press kits, in-store displays, emails, and landing pages.

Worked with external vendors and printers to oversee production quality.

Supported seasonal concept development and lifestyle photography direction.

PRVCY Premium Denim, Graphic Designer
June 2009 - September 2010

Designed landing pages, emails, paid media, print marketing materials, and editorial advertisements.

Supported campaign creative direction through styling, location scouting, and photography assistance.

The Art Institute, BFA Graphic Design