ShopShops is an interactive and shoppable video live stream app available worldwide. More than a retail platform, ShopShops creates a thriving community that blurs the lines between the virtual world and IRL shopping experiences.
As part of The Outset team, working as the lead UX/UI designer for the ShopShops project, I conducted user research on the existing platform's usability pain points. Led the overall user experience design by communicating complex problems to stakeholders and designed experiences with simple yet innovative solutions. Additionally, I developed the ShopShops design system components, patterns, principles, library, and style guide. I am currently collaborating with an overseas development team, using animations, user flows, prototypes, presentations, and design specifications to ensure the project comes to life as planned.